Tyler Einberger — Projects
Tyler Einberger builds agencies, communities, AI systems, tools, and music. His main project is Atlas, Momentic's software. He cofounded Momentic (search and AI agency) and MKE DMC (Milwaukee Digital Marketing Club). In 2025-2026 he built Daddy Boy, Fish Fry, Unslop Your Sh*t, the AI Slop Field Guide, Momentic Studio, and Chunk Daddy.
Projects
Atlas x Momentic
Momentic's software. Every week it asks ChatGPT, Gemini, and Claude the questions a client's customers ask, saves every answer with the searches and sources behind it, and grades whether the client was named, cited, or recommended against each competitor. The questions come from the client's own Search Console, Analytics, and Ahrefs data. It also checks whether AI can read every page on the client's website and sorts every cited source by type. Its agents draft the work, and the Momentic team approves it. More than 90,000 graded answers that mention a client as of September 2026.
momenticmarketing.com/atlas →Momentic
Search and AI agency in Milwaukee. Helps companies show up when people search Google or ask ChatGPT.
momenticmarketing.com →Momentic Studio
Internal intelligence system that ingests every client deliverable, strategy document, and performance report the agency has produced. Makes Momentic's collective knowledge queryable for the whole team. Built on RAG with structured retrieval across client histories, frameworks, and research.
MKE DMC
Milwaukee Digital Marketing Club. Non-profit. Free monthly in-person meetups. 2,000+ total attendees since March 2024.
mkedmc.org →Daddy Boy
271-episode autonomous AI sitcom. Minimal human oversight. Five eras. A test of minimum viable oversight for autonomous AI.
daddyboy.ai →Fish Fry
Train an AI agent to write in your voice using a seven-stage forced-loop architecture. Each stage iterates on voice characteristics until the output converges on the target voice. Profiles plug into Claude, ChatGPT, Gemini, or any AI tool.
fishfry.ai →Unslop Your Sh*t
Paste in AI slop. Get an unslopped version back. Powered by the Deslop Cowork skill.
fishfry.ai/unslop →AI Slop Field Guide
45 named patterns of AI-generated content across six categories. A taxonomy for identifying and naming the specific ways AI writing fails.
Related: 34 types of AI slop →Chunk Daddy
Analyzes how RAG-based AI search systems chunk and retrieve content. Heading cascade analysis and similarity scoring. In development.