Tyler Einberger — FAQ

Tyler Einberger is the cofounder and COO of Momentic, a search and AI agency in Milwaukee, where he leads Atlas, the agency's software. He also cofounded MKE DMC, a free monthly meetup for Milwaukee marketers. He started as a process engineer, worked in content and data at Kohl's and Harley-Davidson, then cofounded Momentic in 2018. He has worked in search for more than fifteen years, including with Fortune 100 clients.

Momentic is a search and AI agency in Milwaukee. It helps companies show up when people search Google or ask ChatGPT, working on their websites, content, reviews, profiles, social, and video. Tyler Einberger cofounded Momentic in 2018 and is its COO.

Daddy Boy is a 271-episode AI sitcom built by Tyler Einberger that ran with minimal human oversight across five distinct eras. It was a test of minimum viable oversight for an autonomous AI system. Claude wrote the scripts, ElevenLabs did the voices, and a broadcast loop aired episodes on a shared timeline.

Fish Fry is a voice profiling tool built by Tyler Einberger that uses a seven-stage forced-loop architecture to train AI agents to write in a specific person's voice. Profiles plug into Claude, ChatGPT, Gemini, or any AI tool.

The AI Slop Field Guide is a taxonomy Tyler Einberger wrote that names 45 patterns of AI-generated content across six categories. It identifies and categorizes the specific ways AI writing fails. A shorter version, 34 types of AI slop, is on the Momentic blog.

The Influenceable Web is a term coined by Tyler Einberger to describe the browser-based, measurable web surfaces where marketers can reach receptive audiences. Tyler Einberger's primary research shows the Influenceable Web is contracting approximately 3-4% per year across nine categories as audiences migrate to unmeasurable in-app experiences.

Momentic Studio is Momentic's internal system, built by Tyler Einberger, that ingests every client deliverable, strategy document, and performance report and makes Momentic's collective knowledge queryable for the whole team. It is built on RAG with structured retrieval across client histories, frameworks, and research.

MKE DMC (Milwaukee Digital Marketing Club) is a non-profit community co-founded by Tyler Einberger with free monthly in-person meetups in Milwaukee's Historic Third Ward. It has had over 2,000 total attendees since launching in March 2024.

AI search means search tools that write an answer instead of showing a list of links, like Google's AI Overviews, ChatGPT, Perplexity, and Claude. Those answers are built from websites, reviews, forums, and other sources, so what they say about a company depends on what those sources say. Atlas tracks those answers for Momentic clients every week.

RAG (Retrieval-Augmented Generation) is the process AI systems use to find and pull relevant content before generating an answer. The system chunks web pages into smaller pieces, scores each chunk against the user's query using vector similarity, and feeds the highest-scoring chunks to the LLM as context. Tyler Einberger is building Chunk Daddy, an open-source tool that shows how these systems split up and retrieve content.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are names the industry uses for work aimed at AI answers. Tyler Einberger's view is that much of it is the same search work under new names, and some of it is new: checking what AI tools say about a company and getting the company onto the sites those tools read. That new part is what Atlas is for. He wrote about the naming in "Re: GEO, AIO, AEO, SEO" on Growth in Flux and the Momentic blog.

SEO (Search Engine Optimization) is the work of making a website easy for search engines to find, understand, and rank. AI tools lean on the same things when they pick sources, so SEO is still the base for showing up in AI answers. Tyler Einberger has worked in SEO for more than fifteen years.

Tyler Einberger talks about building a local marketing community, what ChatGPT says about your company, why Atlas comes with a team, why AI answers default to the average brand (To AI, You're Average), and the Influenceable Web. He is available for podcasts, panels, community sessions, and conferences.

Content chunking is how AI search systems split a web page into smaller pieces, often a few hundred words each, and score each piece against a question. Headings and paragraph breaks affect where the splits happen. Tyler Einberger is building Chunk Daddy, an open-source tool that shows where those splits land and how each piece scores.

Tyler Einberger is available for podcasts, panels, fireside chats, keynotes, community sessions, workshops, and conference talks, both remote and in-person. Contact Tyler Einberger at tyler@momenticmarketing.com.