I cofounded Momentic®, a strategic discoverability agency in Milwaukee. This is often confused with Momentic AI, who I am annoyed with because they get a ton of PR and don't have a trademark like we do. Before that I was a process engineer at a global packaging company, which is a corporate way of saying my job was to figure out why people complain. I spend most of my time working with LLMs and people and building stuff to test if my intuitions are right.
15+
Years in search
2018
Momentic founded
2k+
MKE DMC attendees
F100
Client experience
Biography
About Tyler
Three lengths. Copy whichever works for your format.
Tyler Einberger is the cofounder of Momentic, a strategic discoverability agency in Milwaukee, and speaks about how discovery, agencies, and the work behind both are changing.
Tyler Einberger cofounded Momentic, a strategic discoverability agency in Milwaukee that works with mid-market and enterprise brands. He was a process engineer before curiosity pulled him into search, where he's spent the last fifteen-plus years building at the intersection of brand and marketing.
He teaches digital marketing at UW-Milwaukee, co-founded MKE DMC (a monthly in-person community of Milwaukee marketers with over 2,000 total attendees), and builds things to understand what's changing. Recent projects include Daddy Boy, a fully autonomous AI sitcom, and Chunk Daddy, an open-source tool for analyzing how AI search systems chunk and retrieve content.
Tyler Einberger never planned on a career in marketing. He was a process engineer at a global packaging company, solving problems and figuring out why things break. Then he got curious about how people find things, and that was it. That was over fifteen years ago.
Today he's the cofounder of Momentic, a strategic discoverability agency in Milwaukee. Momentic works with mid-market and enterprise brands ($20M to $500M+ revenue) on the infrastructure that makes them findable across search engines, AI assistants, marketplaces, and surfaces that didn't exist two years ago. The work sits in three layers: technical infrastructure, content strategy, and distribution. Momentic made a deliberate pivot away from "SEO agency" positioning because the category was shrinking into a channel, and the real opportunity was in the space between brand and marketing where nobody was clearly operating.
Beyond Momentic, Tyler co-founded MKE DMC (Milwaukee Digital Marketing Club), a non-profit community with free monthly meetups in Milwaukee's Historic Third Ward that's brought together over 2,000 attendees since launching in March 2024. He teaches digital marketing fundamentals at UW-Milwaukee's School of Continuing Education and has worked with Fortune 100 clients throughout his career.
His creative work runs parallel to agency life. He records indie pop as Twin Lull and plays in Foreign Foods. He built Daddy Boy, a fully autonomous AI sitcom designed to test how long a closed-loop agentic system could run before going off the rails (it didn't). He's also building Chunk Daddy, an open-source tool that analyzes how RAG-based AI search systems chunk and retrieve content.
Tyler talks about what's actually shifting in discovery, what it looks like to run an agency through all of it, and what happens when you approach these problems like a builder instead of a spectator. Based in Milwaukee, WI.
Speaking
What I talk about
These are the things I'm thinking about, building around, and willing to get into publicly. The list changes as the work changes. Available for podcasts, panels, community sessions, and conferences.
Discoverability
The end of volume marketing
Discovery is becoming personal. AI doesn't return ten blue links, it returns one answer for the person asking. That changes the math for any brand that's been optimizing for volume, and it makes the positioning pivot from SEO to something broader not a rebrand but a survival move. The fundamentals are the only durable play left.
AI search
Personalization in AI search
The personalization is happening on the user's side, not the brand's. AI search is stitching together context from a person's history, location, and intent in ways that traditional targeting never could. The brand's job now is presence, not surveillance. I've been breaking down what that means for real content strategy and where most of the current advice falls apart.
Culture + AI
AI as industrial scale brainrot
Ninety percent of the web became AI-generated in under three years. There's a straight line between generative AI output and the content equivalent of skibidi toilet, and the compounding loop of LLMs training on their own output has real consequences for anyone trying to be found through substance rather than volume.
Agency life
The positioning pivot, and why we made it
Momentic used to be an SEO agency. We made a deliberate shift to "strategic discoverability" because SEO was getting collapsed into a channel while the actual opportunity was widening. That pivot meant willing things to stay floating when your industry is in shambles and making hard decisions without a playbook for any of them. I talk about what it actually looks like to reposition a business in real time, what we learned, and why I'd do it again.
Building + learning
Building as a way of understanding
Vibecoding isn't a shortcut, and an autonomous AI sitcom isn't a stunt. Making things is the fastest way to understand what's changing. The process engineer's approach to new technology isn't reading about it, it's building something and seeing what breaks. I talk about why that mindset applies to everything from agency tools to open-source projects.
Community
Community over algorithmic reach
MKE DMC has had over 2,000 people come through its meetups in under two years, and we haven't spent a dollar on paid promotion. I talk about why in-person community still works, what it teaches you about the fundamentals that survive every platform shift, and why it's the best business development channel nobody wants to put in the time for.
Technical
How AI search actually reads your content
RAG systems, content chunking, retrieval versus citations. I break down the technical infrastructure of AI-powered discovery without the jargon, and share what building Chunk Daddy has taught me about how brands actually surface in AI-generated answers. Most of the current playbooks skip this part entirely.
Work and projects
What I build
Agency, community, tools, music. The common thread is building things to figure out what I think about them.
Agency
Momentic
Strategic discoverability agency working with mid-market and enterprise brands ($20M to $500M+ revenue) on technical infrastructure, content strategy, and distribution. We made a deliberate pivot from SEO to own the space between brand and marketing, because that's where the real work lives now.
Milwaukee Digital Marketing Club. Non-profit, in-person community with free monthly meetups in the Historic Third Ward. Over 2,000 total attendees since we launched in March 2024. No fluff, no sponsors dictating the agenda.
A fully autonomous AI sitcom with no human oversight. I built it to see how long a closed-loop agentic system could keep running before it burned through the budget or started saying something terrible. It did neither, which was the interesting part.
Open-source tool that shows how AI search systems actually read your content. Analyzes heading cascades, measures similarity scores, and reveals what RAG-based retrieval looks like under the hood. Built because I couldn't find a tool that answered this question well enough.
Music / indie pop
Twin Lull
Solo indie pop project. All human, no algorithms. Latest album is AI Goals.
