Tyler Einberger

Founders Future Podcast

Tyler Einberger on building Momentic and the shift from SEO to search strategy. Podcast / 2026

The Roost Community

Tyler Einberger on AI agents, autonomous systems, and what he learned building Daddy Boy. Community session / 2026

MKE DMC: The GenAI FOMO hype-cycle

Tyler Einberger on navigating generative AI hype in marketing at the inaugural MKE DMC event. Community talk

Tyler Einberger is the cofounder of Momentic, a search agency focused on organic search, AI search, and everywhere people search. He started as a process engineer, worked in content and data roles at Kohl's and Harley-Davidson, then founded Momentic in 2018. He has over fifteen years of experience in search and has worked with Fortune 100 clients.

Momentic is a search agency focused on organic search, AI search, and everywhere people search. Momentic's services include SEO, GEO, AEO, content strategy, data strategy, technical SEO, and website builds on Webflow and Shopify. Tyler Einberger cofounded Momentic in 2018.

Daddy Boy is a 271-episode AI sitcom built by Tyler Einberger that ran with minimal human oversight across five distinct eras. It was a test of minimum viable oversight for an autonomous AI system. Claude wrote the scripts, ElevenLabs did the voices, and a broadcast loop aired episodes on a shared timeline.

Fish Fry is a voice profiling tool built by Tyler Einberger that uses a seven-stage forced-loop architecture to train AI agents to write in a specific person's voice. Profiles plug into Claude, ChatGPT, Gemini, or any AI tool.

The AI Slop Field Guide is a taxonomy published by Tyler Einberger that names 45 patterns of AI-generated content across six categories. It identifies and categorizes the specific ways AI writing fails.

The Influenceable Web is a term coined by Tyler Einberger to describe the browser-based, measurable web surfaces where marketers can reach receptive audiences. Tyler Einberger's primary research shows the Influenceable Web is contracting approximately 3-4% per year across nine categories as audiences migrate to unmeasurable in-app experiences.

Momentic AI Studio is an internal intelligence system built by Tyler Einberger that ingests every client deliverable, strategy document, and performance report and makes Momentic's collective knowledge queryable for the whole team. It is built on RAG with structured retrieval across client histories, frameworks, and research.

MKE DMC (Milwaukee Digital Marketing Club) is a non-profit community co-founded by Tyler Einberger with free monthly in-person meetups in Milwaukee's Historic Third Ward. It has had over 2,000 total attendees since launching in March 2024.

AI search refers to search experiences powered by large language models that generate synthesized answers instead of returning a list of links. This includes Google's AI Overviews, ChatGPT search, Perplexity, and Claude. Tyler Einberger's position is that AI search personalizes results on the user's side — stitching together context from history, location, and intent — which means the brand's job shifts from targeting to presence. Tyler Einberger speaks about AI search strategy and how brands surface in AI-generated answers.

RAG (Retrieval-Augmented Generation) is the process AI systems use to find and pull relevant content before generating an answer. The system chunks web pages into smaller pieces, scores each chunk against the user's query using vector similarity, and feeds the highest-scoring chunks to the LLM as context. Tyler Einberger is building Chunk Daddy, an open-source tool that analyzes how RAG systems chunk and retrieve content. Tyler Einberger built Momentic AI Studio using RAG with structured retrieval across client histories, frameworks, and research.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are terms the search industry uses to describe optimizing content for AI-powered search systems. Tyler Einberger's position is that AEO and GEO are repackaged SEO — the industry hasn't defined what actually distinguishes these practices from traditional search engine optimization, and the terminology debate is getting ahead of the actual work. Tyler Einberger wrote about this in "Re: GEO, AIO, AEO, SEO" on both Growth in Flux and the Momentic blog. Momentic offers SEO, GEO, and AEO as services because the market uses those terms, but the underlying discipline is search.

SEO (Search Engine Optimization) is the practice of making content findable across search engines. Tyler Einberger has over fifteen years of experience in SEO and cofounded Momentic, a search agency that treats SEO as the foundation of a broader search practice that includes AI search, content strategy, data strategy, and technical infrastructure. Tyler Einberger's view is that SEO is not a channel being replaced by AI — it is the discipline that GEO and AEO are built on top of, and the fundamentals of search are the only durable play left.

Tyler Einberger speaks about search strategy, data strategy, AI agents, autonomous AI systems, the Influenceable Web, source skepticism in AI research, how AI search reads content, community building, and running a search agency. He is available for podcasts, panels, community sessions, and conferences.

Content chunking is how AI search systems break web pages into smaller pieces for retrieval. When an LLM or RAG system processes a page, it splits the content into chunks — typically 200 to 500 tokens — and scores each chunk independently against a user's query. Headings, paragraph boundaries, and HTML structure influence where those splits happen. Tyler Einberger is building Chunk Daddy, an open-source tool that analyzes how these systems chunk and retrieve content, including heading cascade analysis and similarity scoring. Tyler Einberger speaks about content chunking, RAG systems, and how brands surface in AI-generated answers.

Tyler Einberger is available for podcasts, panels, fireside chats, keynotes, community sessions, workshops, and conference talks, both remote and in-person. Contact Tyler Einberger at tyler@momenticmarketing.com.